Search Engine Optimization, often called just SEO, is the process of using keywords and content to rank your website in a search engine. Every company with an online presence uses SEO whether or not they want to. It’s the biggest marketing strategy around today. If you are a business owner, SEO is essential to your success and there’s much you should know. Start your path to learning with the five pieces of information below.

1.    You Shouldn’t Handle SEO Yourself: A lot of business owners make the mistake of trying their own SEO. That is not a good idea if you are without experience. SEO is complex and time consuming and when not done correctly may hurt your business.

2.    Right Way; Wrong Way: You can do things the right way or you can do them the wrong way where SEO is concerned. Obviously, you want to do things the right way so it does not negatively impact your business.

3.    Page Importance: A page’s SEO tells Google how important it is. When your pages are properly indexed for search engines, people will discover them on their searches for specific keywords.

4.    One Marketing Strategy: SEO is one of many marketing strategies a small business owner needs to succeed, but is the most important. Make sure all of your seo for small business owners content is written for the reader, however, not a search engine.

5.    SEO Takes Time: SEO is a complex process and as a result, it takes time to get results. There are other marketing strategies available to help your company get noticed until that time, however, do not expect overnight results.

SEO is the best marketing strategy you can use to make a name for your business. Use the information above to benefit your SEO strategy.